Make offers a free plan. Paid plans start at $10.59/mo. Pricing model: Free.

Make

Automation

Build and automate complex workflows visually without writing code

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AISH Bottom Line

Make excels at visual workflow automation with an impressive 3,000+ app integrations and robust AI capabilities including agents and built-in AI tools. Best suited for marketing ops teams, IT departments, and sales organizations that need sophisticated automation without coding. The free tier is quite restrictive (only 2 active scenarios, 15-minute intervals), and advanced features like custom code execution require technical expertise despite the no-code positioning. Enterprise-grade security (SOC 2 Type II, ISO 27001) and governance features make it viable for regulated industries.

Pros & Cons

Pros

✓

Extensive Integration Ecosystem Available

Make offers access to over 3,000 standard apps with the ability to create custom apps and integrate with 300+ Make API endpoints. The platform supports enterprise-grade applications and includes an on-premises agent for secure access to local networks and core business systems like SAP, providing comprehensive connectivity options for diverse automation needs. Why it matters: Organizations can connect virtually any tool in their tech stack without being limited by pre-built integrations, enabling truly comprehensive automation across all business systems.

✓

Visual No-Code Workflow Builder

The platform provides a drag-and-drop visual interface for designing and building automations without requiring coding knowledge. Users can document details directly in the scenario editor with notes, use flow control with conditional statements, and analyze every workflow step visually, making automation accessible to non-technical users while maintaining sophistication. Why it matters: Business users can create and modify automations independently without relying on development resources, accelerating implementation and reducing bottlenecks in automation deployment.

✓

Comprehensive AI Integration Capabilities

Make offers multiple AI features including connections to 350+ AI apps, built-in AI Agents that adapt in real time across workflows, Make AI Toolkit with prebuilt no-code modules for tasks like categorization and summarization, AI Content Extractor for structured text extraction, AI Web Search for live data, and MCP Server for accessing scenarios from any AI interface. Why it matters: Organizations can build intelligent, adaptive automations that leverage cutting-edge AI capabilities without needing deep AI expertise, making advanced automation accessible and practical for real business applications.

Cons

✗

Significant Feature Complexity for Beginners

The platform presents an extensive feature set including custom JavaScript and Python code execution, custom functions, subscenarios, system variables, custom variables, scenario inputs and outputs, custom scenario properties, relation trees, and dynamic connections. While powerful, this breadth of capabilities suggests a steep learning curve for users new to automation platforms, particularly those without technical backgrounds. Impact: New users may face extended onboarding periods and require substantial training investment before they can effectively leverage the platform's full capabilities, potentially delaying time-to-value.

✗

Restrictive Free Tier Limitations

The free tier imposes significant operational constraints including only 2 maximum active scenarios, 15-minute minimum intervals between scheduled executions, 5-minute maximum execution time, 5MB maximum file size, 512MB data transfer limit, and only 7 days of execution log storage. These limitations substantially restrict the scope and scale of automations possible on the free plan. Impact: Users evaluating the platform or running small-scale operations will quickly encounter limitations that force upgrades, making it difficult to fully test or operate meaningful automations without paid plans.

✗

Technical Expertise Required for Advanced Features

Several key capabilities require coding knowledge, including the Make Code App for running custom JavaScript or Python, custom functions for JavaScript execution, HTTP/Webhooks for API integration, and custom app creation. While the platform markets itself as no-code, accessing its full power requires technical skills that many business users lack. Impact: Organizations without technical resources may be unable to leverage advanced features, limiting the platform's value and potentially requiring developer involvement that undermines the no-code value proposition.

Pricing

Model:Freemium·Currency:USD·Billing:Monthly / Annual·Free tier:Free Plan

Free

Individuals getting started

Custom

✓1,000 credits/month

✓No-code visual workflow builder

✓3000+ apps

✓Routers & filters

✓Customer support

Enterprise

Organisations needing scalable, secure automation

Custom

✓Custom credit allocation

✓Custom functions support

✓Enterprise app integrations

✓24/7 Enterprise support

✓Overage protection

✓Advanced security features

Core

Fundamental automation needs

$10.59month, billed monthly

✓10,000 credits/month

✓Unlimited active scenarios

✓Scheduled scenarios down to the minute

✓Increased data transfer limits

✓Access to the Make API

Pro

Advanced automation features

$18.82month, billed monthly

✓10,000 credits/month

✓Priority scenario execution

✓Custom variables

✓Full-text execution log search

✓Everything in Core

Teams

Teams streamlining automation

$34.12month, billed monthly

✓10,000 credits/month

✓Teams and team roles

✓Create and share scenario templates

✓Everything in Pro

✓Team collaboration

Free

Individuals getting started

Custom

✓1,000 credits/month

✓No-code visual workflow builder

✓3000+ apps

✓Routers & filters

✓Customer support

Core

Fundamental automation needs

$10.59month, billed monthly

✓10,000 credits/month

✓Unlimited active scenarios

✓Scheduled scenarios down to the minute

✓Increased data transfer limits

✓Access to the Make API

Pro

Advanced automation features

$18.82month, billed monthly

✓10,000 credits/month

✓Priority scenario execution

✓Custom variables

✓Full-text execution log search

✓Everything in Core

Teams

Teams streamlining automation

$34.12month, billed monthly

✓10,000 credits/month

✓Teams and team roles

✓Create and share scenario templates

✓Everything in Pro

✓Team collaboration

Enterprise

Organisations needing scalable, secure automation

Custom

✓Custom credit allocation

✓Custom functions support

✓Enterprise app integrations

✓24/7 Enterprise support

✓Overage protection

✓Advanced security features

Plans and prices can change — always verify pricing on the vendor's site.

Visit Make

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Features

Visual No-Code Workflow Builder

Design, build, and automate workflows with a drag-and-drop visual interface. Add notes directly in the scenario editor, use flow control with conditional statements, and analyse every step visually without writing code.

3,000+ App Integrations

Connect with over 3,000 standard apps and create custom apps to integrate with virtually any service. Enterprise customers also gain access to exclusive enterprise-grade app integrations.

Make AI Agents

Build and manage AI Agents in Make that take action and orchestrate complex workflows across 3,000+ apps. Available on all plans using Make's AI Provider or your own LLM key.

Make AI Toolkit

Streamline workflows with built-in AI tools for tasks like summarisation, categorisation, and content extraction. Use Make's AI Provider or connect your own LLM key on all paid plans.

Real-Time Execution Monitoring

Visually monitor, isolate, and troubleshoot workflow executions immediately in real time. Full-text execution log search is available on Pro plans and above.

Make Grid

Gain a holistic view of your entire AI and automation landscape, gather insights, and build with confidence across all scenarios in your organisation.

Enterprise Security and Governance

Two-factor authentication enforcement, company SSO with OAuth2 or SAML2, domain claim, audit logs, and AWS hosting in EU and North America regions. Enterprise plans run in a separately managed AWS environment.

Integrations

Facebook Pagesnative

Slacknative

monday.comnative

HubSpot CRMnative

Instagram for Businessnative

Telegram Botnative

Google Calendarnative

Notionnative

Tallynative

Google Docsnative

Use Cases

IT operations teams

IT Operations and Incident Management

Make helps IT teams cut complexity and move faster by automating everything from system monitoring to incident response. IT professionals can connect tools, integrate AI applications, and reduce manual work across their technology infrastructure. The platform enables efficient scaling and control of IT workflows, freeing technical teams to focus on innovation rather than routine tasks. With visual-first automation, IT departments can quickly adapt to new demands by integrating custom systems alongside the massive library of pre-built applications.

Marketing teams

Marketing Automation and Growth

Make enables marketing teams to drive faster growth by automating repetitive marketing tasks and workflows. Teams can automate social media posting for more engagement with less effort, streamline email marketing to increase conversions, and automate content creation using AI apps. The platform connects over 3,000 pre-built apps, allowing marketers to integrate their entire tech stack without code. By automating busy work, marketing professionals can focus on strategic initiatives that matter most to business growth.

Sales teams

Sales Cycle Optimization

Make empowers sales teams to level up their sales cycle and close more deals faster through intelligent automation. Sales professionals can automate lead management processes for more conversions, streamline contracting to make deals faster, and eliminate manual data entry across CRM systems like HubSpot and Salesforce. The platform breaks down silos across business functions, enabling sales teams to connect their tools and workflows visually without coding. By automating routine sales tasks, teams gain more time for high-value customer interactions.